It’s all so so wrong. Just terrible in every way. Aishwarya Rai‘s latest ad for Kerala-based Kalyan Jewellers that is. It shows the actress, barely recognizable, in a Goddess Lakshmi-type avatar but where I should be focusing on the jewelry, I can only see the midriff and the blinding light behind her. Moreover, the ad, perhaps photoshopped, is awash in one color and tries to make a hazy picture possibly to mask Aishwarya’s post-baby weight. Not needed really since I see nothing wrong with the lovely Mom’s post-baby body and more so, kudos to her for even posing for this ad. I can’t even put on a swimsuit (one piece!) and it’s been 1.5 years since the birth of my second daughter. All that aside, the ad is still terrible. (The jewelry however at Kalyan’s is gorgeous; we got a bunch of pieces for my sister’s celebrations from there).
Thanks to our reader Mona for sending this ad to us.